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on october 11, the 2024 china cultural and tourism expo kicked off at the hefei binhu international convention and exhibition center, lasting for three days. themed "innovating the future of cultural tourism, enjoying a better life," the expo features hundreds of enterprises and organizations from shanghai, shanxi, guizhou, inner mongolia, anhui, and other regions, showcasing thousands of intangible cultural heritage items, handicrafts, local delicacies, tourism products, and regional performances, presenting a unique charm of cultural tourism to the audience. the expo has 505 participating enterprises, focusing on showcasing content related to cultural tourism, digital cultural tourism, leisure vacations, creative economy, sports events, health and wellness, exhibition economy, cultural services, tourism homestays, tourism products, cultural creative products, cultural tourism equipment, scenic area equipment, and franchise operations. it serves as a grand event integrating product displays, learning exchanges, interactive experiences, project signings, and trade cooperation. the technological innovation elements in the hefei exhibition area attracted significant attention, with industries such as cultural technology, low-altitude cultural tourism, and leisure homestays making prominent appearances, becoming a highlight of the venue. this year's expo also invited experts, scholars, and industry leaders to host various events, including a conference on enhancing the quality of chinese tourist attractions, a promotion event for tourist attractions, a supply-demand matching meeting for scenic area equipment, a forum on the development of anhui's cultural tourism and wellness industry, a conference on the application scenarios of the metaverse in 2024, a conference on the development of chinese chain brands, and an hfe brand promotion event. additionally, a "one day tour of the cultural expo" map stamp collection activity was held. as a market-oriented exhibition project, the 2024 china cultural and tourism expo aims to build a professional platform for orderly, efficient, and open exchanges in the cultural tourism industry, promote the development of the cultural tourism industry, and support hefei's goal of becoming a renowned convention and exhibition city.
source: anhui daily
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