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reporters learned from the hefei municipal commerce bureau yesterday that, from january to may, hefei achieved an online retail sales volume of 63.127 billion yuan, a year-on-year increase of 15.2%, among which the online retail sales of physical goods amounted to 53.911 billion yuan, up by 15.5% compared to the same period last year. data shows that in the first five months of this year, online retail enterprises above designated size in hefei city realized an online retail sales volume of 22.3 billion yuan, a year-on-year increase of 11.1%, accounting for 22.8% of the total retail sales of consumer goods above designated size. live streaming e-commerce has played a significant role in continuously expanding consumption and promoting sustained employment growth. since the beginning of this year, hefei has vigorously supported the development of new business formats in live streaming, encouraging traditional e-commerce companies and manufacturing enterprises to transform and develop into live streaming e-commerce, putting live streaming e-commerce on the "fast track." according to statistics, from january to may, hefei city hosted 304,000 live streaming sessions, a year-on-year increase of 59.9%; it attracted 3.89 billion views from consumers, up by 7.7% compared to the same period last year; the number of products retailed through live streaming reached 100 million pieces, achieving a live streaming retail sales volume of 8.47 billion yuan, a year-on-year increase of 21.2%. additionally, online promotional activities have had a strong pulling effect. a relevant person in charge from the municipal commerce bureau introduced that since the beginning of this year, hefei city has leveraged e-commerce to boost consumption and has carried out online promotional activities such as the online new year goods festival, etc.
source: hefei daily
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