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recently, jac’s swiss partners held a grand event in the famous city of basel to celebrate the 5th anniversary of jac’s entry into the swiss market. the celebration attracted over 70 guests, including key figures from the secondary network, service and spare parts partners, as well as the brand's first loyal customers. attendees gathered to thoroughly review the development and transformation of jac over the past five years. 
roger kunz, president of jac swiss partner, and adrian büchler, ceo, began the event with an inspiring speech. they reflected on jac's journey from its early days of market pioneering to its current status as a growing brand. 
the event was hosted by marco fritsche, a well-known swiss host and brand ambassador, whose presence showcased jac's influence and appeal in the swiss market. world sailing champion and brand ambassador olivia roth was also in attendance. she shared her personal stories and experiences driving the e-js4. 
during the interactive session, the atmosphere was vibrant. dominik altorfer and his team from the swiss cooking club prepared an exquisite flying dinner for the event. meanwhile, knie, switzerland's most popular circus, delighted the audience with its inaugural performance. 
the successful celebration provided guests with a deeper understanding and appreciation of the jac brand, highlighting the strong connection between the brand and its users. currently, jac has introduced a variety of electric passenger cars, pickup trucks, and electric vans in switzerland, making it the only chinese automotive brand offering a full range of passenger and commercial products in the country. looking ahead, jac switzerland will continue to uphold its "customer oriented" business philosophy, striving to achieve further success in the competitive market and create a brilliant future together.
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